How to Get the Most ROI from Your CRM Software
Put Down the Phone and Hit the Streets
We usually think of “buyer’s remorse” as related to a car or home purchase. However, in some cases, there are cases of buyer’s remorse when a company takes the leap and buys a customer relationship management (CRM) package.
According to Gartner’s research, the global CRM market is expanding dramatically. Businesses are spending $18 billion a year on CRM implementations and the industry expects a major return on investment (ROI) to be very high.
CRM And Your Customers
Most likely you will have settled on a strategy for your customers and look for a CRM software program to complement how you want to integrate the two.
While you are working this out, at the same time you want to be considering how you will get the ROI from using CRM software.
There are several things you need to do first before you can start counting up your ROI, suggests Forrester Research:
• Define your objectives-Are you looking to acquire more of your current customers’ spending history for the product category?
• How can you improve sales? Are there ways to discount packages with certain customers?
