How to Impress the Tech Analyst
Present What Really Matters to Users, Not Just the Engineering
I was always amazed at how clueless software engineers were when trying to impress me with their new venture, product, widget or whatever they were trying to sell.
I was patient. I let them go through their presentation, and I probably had a blank look on my face as I had no clue what they were making or building?
And, no, it wasn’t because I didn’t get it. It was because they had no idea how to sell what their potential customer wanted.
Who was I and why did I matter?
I was the person who really needed to know and understand what your company/startup was making and why your product must have a market to survive. I was the analyst at the technology advising companies that could have helped you navigate the market and advise you about what you need to know to succeed.
I couldn’t do that if I didn’t understand what you were trying to achieve? What I wanted to see was how this whiz bang technology of theirs would translate to useable functions.
It’s like selling the concept of online travel services. Tell me why I care about online travel services, how does it work from the user’s perspective, not just the engineering and software. That is what would sell me. I needed to trust…
