Who Is Tracking Me Online and Why?

Geri Spieler
6 min readJan 7, 2022

Here is How You Thwart Internet Trackers

Whyframestudio

So, now that you have unlimited time to spend on your computer, are you aware that your web searches are being tracked?

What is Internet tracking? And why are they tracking you?

It involves collecting information about you and your use of the information you are finding online.

What to do? How do you stop web site tracking? There are steps you can take to help reduce the amount of tracking you create, but it’s not easy. Once they identify you it assembles information and creates your profile. There are several tools you can upload that will help with this process.

Robert Heaton, a software engineer at Stripe, is impressed with the online tracking industry, but also recognizes the impact it has on everyday Internet users. “It is both horrifying and begrudgingly impressive. No human being wants to give trackers any of their data. No one wants trackers to know which websites they’ve been looking at, what their email address is or which other devices also belong to them.”

However, Heaton says there are some tools you can employ to limit the activity in addition to changing your browser. Let’s say you go to a website about cooking? The “tracking” system wants to see what you are doing on that site and if you click through…

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Geri Spieler
Geri Spieler

Written by Geri Spieler

Award-winning writer, master researcher, journalist, former Gartner analyst, non-fiction author. Reach me at gspieler@gmail.com

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